SEO is the abbreviation for “search engine optimization,” which consists of techniques that help get visitors to a website through the “organic”, also called “free” or “natural”, search engine result pages (aka SERPs) for search engines.
What Is A Number One Ranking Website?
When a SERP (search engine results page) is returned in the web browser following a search query (request by a user), the resulting websites are arranged in descending order. The top organic result on the first page of the SERPs is considered the “Number One Ranking” website. Research analysis prove conclusively that the higher a website ranks in the SERPs the more visitors it will receive via click-throughs.
SEO can be set up as a “campaign” to narrowly target specific areas within web search results. An SEO campaign may focus on video search, local search, social media, industry specific, or geographical targets. Search engine optimization campaigns can also be large or small.
Internet Marketing + SEO
Search engine optimization, SEO, is a big component of Internet Marketing strategy for any web initiative. It is almost impossible to achieve success within an overall Internet advertising program without including SEO. SEO is a complex process since it must analyze search engines, how and what site visitors are seeking, and then pinpoint with as much accuracy as possible that actual words and terms people utilize to find what they are seeking.
The SEO techniques then must include processes to improve content, website design, and internal coding to maximize relevant content to the target website topic. Also, the SEO campaign must include social media signals that search engines are seeking to indicate community activity, plus authority related inbound links.
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