Proper SEO Links Help Rankings And Avoid Penalties
Whenever a website links to another site, Google will analyze that link for quality. Some of the quality parameters are related to the site originating the link, while other factors are directly related to the content of the link http://wikipedia.com. The text that you interpret as “the link” is referred to as anchor text or link anchor text.
While you may not think much about it, the anchor text is vitally important to the quality of links coming to your website. Here’s an example of a URL link for a professional services website that has more information about searcch engines: http://10tune.com. Notice that this simply uses the URL to the linked website for the anchor text. This is very common and when analyzing links to a site, Google expects to see quite a few of these. The URL link is used a frequently for authoritative sites. For example a link with the destination Google Drive would look like this https://www.google.com/drive/.